"Hey man, what do you mean by innovative products?" Great question; I'm glad you asked.
In no way am I suggesting that what follows will be a definitive definition of the concept. Nor am I going to repeat some blurb from a dictionary off my bookshelf.
I’ve seen products that were marketed to change the industry “forever” come and go. Some presented ideas that were grabbed and added to make other solutions. Some made a brief splash but fell off the face of the earth shortly after. Others end up creating a new category all by themselves. This tells me that the staying power isn’t the mark of an innovation. In a basic way, an innovation starts with attempting to solve (or at least address) a problem with creativity and practicality.
Any solution can’t only be creative. That’s like a painting without a point of view. Yet, no artwork will ever be admired within a gallery without creativity—even the most practical of products have a combination of both.
I’ve only been here a short chunk of time and I hope I’m learning a lot each month. But I’d add one thing to my formula above for the equipment rental industry: simplicity. Something (too) complicated likely needs formal training, but I’m not saying that these ideas don’t belong. Instead, it’s that “why didn’t they think of that before” moment. That’s when it clicks. Suddenly the system doesn’t allow someone to dig further than set depth. Suddenly the chance that the cable will whip around decreased. Suddenly the rental business has its asset data analyzed in one program instead of swapping between seven or more.
An Award for You
Before you turn the page or click away, on top of recognizing the equipment and tools, the brands of the ForConstructionPros.com family have announced a brand new award designed for the people who make this industry great - namely, you. We're calling it the PACER award and organized by categories to celebrate those who truly are making an impact. More information can be found at https://RNT.news/PACERaward.
That's enough out of me. Enjoy this issue.
Thank you.
