LATICRETE Launches Primer Plus All-in-One Solution

LATICRETE has introduced LATICRETE Primer Plus, an all-in-one primer solution. The latest innovation serves as a consolidation of the brand’s NXT Primer, SUPERCAP Primer Plus and FRACTURE BAN Primer products. 

Primer Plus is a concentrated product that offers adhesion to help projects last. Its formulation with nanoparticles penetrates deep into substrates to prevent the absorption of moisture from an underlayment. In doing so, Primer Plus supports the performance of self-leveling underlayments and crack isolation peel-and-stick membranes. It can be applied with a broom, roller or sprayer.

By consolidating multiple solutions into Primer Plus, LATICRETE is also simplifying the ordering experience and enabling professionals and DIYers to focus on surface preparation. The product can be used on concrete, wood, gypsum, substrates and more, offering versatility as a multipurpose primer. 

“Put simply, Primer Plus offers versatility and value while also simplifying specification and preparation on a wide variety of projects,” said Elvis Torres, product manager of concrete & substrate preparation. “Those who relied on NXT Primer, SUPERCAP Primer Plus and FRACTURE BAN Primer will find Primer Plus to offer the same stellar performance they expect from LATICRETE. The professionals know that preparation is an essential step in delivering on their promises. Primer Plus is part of the equation to ensure a beautiful result every time.” 

Primer Plus is available in a one-gallon jug, a five-gallon pail and a 264-gallon tote. Primer Plus is sold in a sustainable one-gallon package with 25% recycled content.