Rouse Asset Services

Beverly Hills, CA 90211

Company Details
Years in business:Since: 1920
Number of employees:51-200
8383 Wilshire Blvd., Suite 900,
Beverly Hills, CA 90211
US
http//www.rouseservices.com/
Phone:310.360.9200
Rouse is the Leader in Construction Equipment Market Intelligence. In decades of service exclusively to the construction equipment industry, Rouse Services has built a legacy of deep expertise, unrivaled data precision, and unparalleled customer service.
Articles & News
10242011 Rouselogo 10441305
Rouse Launches Rental Metrics Benchmark Service
Compares rental firms' business metrics to aggregated industry numbers
October 24, 2011
Rouse's orderly liquidation value (OLV) index is wholesale residual values expressed as a percentage of expected new-replacement costs for 16 categories of rental-fleet equipment.
Used Equipent Values Rose 3% in February
Rouse Asset Services measures 7.5% increase in used rental equipment values over six months
April 1, 2011
Products & Press Releases
Rouse Analytics Logo White
Rouse Services Launches New Website and Branding
The new site features a streamlined design with information on the company and its clients as well as the ability to access the trusted reporting that only Rouse provides.
June 19, 2019
Rouse Analytics Logo White 5818e0df1d087
Rouse Analytics Expands Rental Metrics Benchmark Service to Include Canada
Initial participants in Canada include United Rentals, BlueLine Rental, Battlefield CAT, Stephenson’s Rental Services, Contractor’s Rental Supply, Ontario Rental and Supply, and Broadline Rentals.
November 1, 2016
Rouse Analytics Integrates with CDK Global
Rouse Analytics and CDK Global Heavy Equipment (CDK) have completed development of an interface that will allow users of CDK’s software to more easily submit their data to Rouse Analytics Rental Metrics Benchmark Service.
February 15, 2016
RousePressUpdateImages 04 15 1 554284dc737c0
Rouse: March Auction Sales Up 5.2% from February
March auction sales of rental and construction equipment tracked by Rouse Asset Services averaged 5.2 percent higher than Rouse February Forced Liquidation Values (FLV) values.
April 30, 2015
Rouse1 551bd08570a50
Rouse: Used Equipment Values Up 56.5% From 2009 Trough
The February Rouse Value Index for used equipment prices increased to 46.4, up 0.5 percent from January values. This is 7.2 percent higher than the prior peak period of 43.3 in April 2007, and 56.5 percent higher than prior trough period in June 2009.
April 1, 2015
Rouse Analytics’ Rental Benchmark Service Surpasses 50 Total Participants
Rouse Analytics added five new rental company participants to its Rental Metrics Benchmark Service this month, and now provides rate and utilization benchmarking services to 52 equipment rental companies across the U.S.
February 18, 2015
Videos & Resources
Rouse Rental Report - July 2013
PDF of an 8-page Rouse document offers monthly and six-month updates of equipment rental rates, utilization, rental-fleet resale values and new-machine sales
August 5, 2013
Document: Rouse Rental Report March 2013
PDF of Rouse's 8-page Rental Report newsletter, with data on equipment resale values, fleet sales, and key metrics for the rental industry
April 3, 2013
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More from Rouse Asset Services
Rouse Analytics Logo White
Rouse Services Launches New Website and Branding
The new site features a streamlined design with information on the company and its clients as well as the ability to access the trusted reporting that only Rouse provides.
June 19, 2019
Rouse Analytics Logo White 5818e0df1d087
Rouse Analytics Expands Rental Metrics Benchmark Service to Include Canada
Initial participants in Canada include United Rentals, BlueLine Rental, Battlefield CAT, Stephenson’s Rental Services, Contractor’s Rental Supply, Ontario Rental and Supply, and Broadline Rentals.
November 1, 2016
Rouse Analytics Integrates with CDK Global
Rouse Analytics and CDK Global Heavy Equipment (CDK) have completed development of an interface that will allow users of CDK’s software to more easily submit their data to Rouse Analytics Rental Metrics Benchmark Service.
February 15, 2016
RousePressUpdateImages 04 15 1 554284dc737c0
Rouse: March Auction Sales Up 5.2% from February
March auction sales of rental and construction equipment tracked by Rouse Asset Services averaged 5.2 percent higher than Rouse February Forced Liquidation Values (FLV) values.
April 30, 2015
Rouse1 551bd08570a50
Rouse: Used Equipment Values Up 56.5% From 2009 Trough
The February Rouse Value Index for used equipment prices increased to 46.4, up 0.5 percent from January values. This is 7.2 percent higher than the prior peak period of 43.3 in April 2007, and 56.5 percent higher than prior trough period in June 2009.
April 1, 2015
Rouse Analytics’ Rental Benchmark Service Surpasses 50 Total Participants
Rouse Analytics added five new rental company participants to its Rental Metrics Benchmark Service this month, and now provides rate and utilization benchmarking services to 52 equipment rental companies across the U.S.
February 18, 2015
Auction Rates
Auction Results Take a Dip in June
June auction sales of rental and construction equipment averaged 4.4 percent lower than May forced liquidation values (FLV), according to the July Rouse Rental Report.
August 4, 2014
May Rouse
Used Equipment Values Up More Than 5% from Prior Peak
April used equipment values increased 0.8% from March values. This is 5.1% higher than the prior peak period of 43.3 in April 2007, and 53.2% higher than the prior trough period in June 2009.
June 11, 2014
Rouse Value Index
Used Equipment Prices Now 4% Higher Than Previous Peak in 2007
March used equipment prices increased 0.6% from February values, according to the April Rouse Rental Report. This is 4.2% higher than the prior peak period in April 2007, and 52.1% higher than prior trough period in June 2009.
May 6, 2014
The April Rouse Value Index for used equipment prices increased to 45.1, up 0.6% from February values and 4.2% higher than the prior peak in April 2007.
Used Rental-Equipment Prices Edge Up 0.6% in April
Rouse Value Index measures 8.1% increase in orderly liquidation values for boom lifts and 4.0% drop in skid steers over six months
May 1, 2014
Rouse Used Equipment
Current Used Equipment Values Up 50% From Low Point in 2009
Used equipment prices increased 1.6% from January values to 44.8, which is 2.8% higher than the prior peak of 43.3 in April 2007, according to the March Rouse Rental Report.
April 2, 2014
The Rouse Value Index compiles a monthly measure of average Orderly Liquidation Values for the top 14 equipment categories of major rental companies. The Index slipped 0.7% from November, but remained 1.1% above the prior peak in April 2007.
Used Equipment Values Drop Slightly in December, Still Higher Than 2007 Peak
The December Rouse Value Index for used equipment decreased to 44.1, down 0.7% from November values
February 5, 2014
December Rouse
Used Equipment Values Show Slight Increase in November
Eight out of the 14 category indices recorded one-month value increases ranging from 0.5% for dozers and warehouse/industrial forklifts to 3.4% for rolling compaction equipment
January 8, 2014
Rouse Monthly Sales By Sales Type
October Auction Results Up 3.1%
October auction sales of rental and construction equipment averaged 3.1 percent higher than September values, according to the November Rouse Rental Report.
December 4, 2013
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Rental Rates Up Nearly 4% From Last Year
Rental rates increased an average of 0.5% during July, according to the October Rouse Rental Report; rates are up 3.9% relative to July 2012
November 6, 2013
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Auction Sales Drop 2.9% In August
August auction sales of rental and construction equipment averaged 2.9% lower than July values, according to the September Rouse Rental Report.
October 2, 2013
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July Auction Sales Up 2.4% in July
July auction sales of rental and construction equipment averaged 2.4% higher than June forced liquidation values (FLV), according to the August Rouse Rental Report.
September 3, 2013
Rouse Rental Report - July 2013
PDF of an 8-page Rouse document offers monthly and six-month updates of equipment rental rates, utilization, rental-fleet resale values and new-machine sales
August 5, 2013
08052013 Rouse Skid Steers 11078427
Rouse: Used Rental Skid Steers Getting 6% Better Prices at Resale
Average resale values for used rental equipment in 14 categories rose 1.6% in the first half of 2013, with scissor lifts selling 9.5% higher and forklifts 5.8% higher
August 5, 2013
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May Auction Results Up 3.3%
May auction sales of rental and construction equipment averaged 3.3% higher that April forced liquidation values (FLV), according to the June Rouse Rental Report.
July 2, 2013
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April Used Equipment Values Increase 0.5%
The Rouse Value Index of Orderly Liquidation Values (OLV) for used equipment across the 14 major rental equipment categories increased 0.5% compared to March values
June 4, 2013
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April Auction Results Up 1.9% Over March Values
April 2013 auction sales of rental and construction equipment averaged 1.9% higher than March forced liquidation values (FLV)
June 4, 2013
Rental-fleet acquisitions by month, measured by original-equipment cost in dollars
March 2013 Rental-Fleet Resale Values Up 3.9% at Auction
Combined retail and auction values growing more moderately, up 0.3% for the month and 0.9% over six months
May 1, 2013
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January 2013 Rental Rates Slip but Remain 6.8% Above 2012
Rouse Analytics show physical utilization in January fell 2.4% for both the month and the year, with backhoes showing the deepest drop at 3.6%
May 1, 2013