Ford Pro —the commercial division of Ford Motor Company— has announced its open marketplace between upfitters and vehicle owners with the launch of LocateFordWorkTrucks.com.
Ford Pro teamed up with Work Truck Solutions to provide customers with a new tool to search the nationwide inventory of upfitted versions of a variety of Ford vehicles.
“LocateFordWorkTrucks.com helps reduce the wait times associated with traditional unfitting, helping ensure our customers can get the vehicles they need to drive their businesses forward,” said Esteban Plaza-Jennings, upfit strategy manager at Ford Pro.
Key features:
- Instant Access: LocateFordWorkTrucks.com, accessible via FordPro.com, allows customers to instantly locate in-stock, upfitted work trucks at Ford dealers nationwide.
- Advanced Search: Powered by Work Truck Solutions' advanced search technology, the platform offers easy-to-navigate filters for make, model, upfit type, vehicle class, fuel type, and more, helping customers find the vehicle configuration for their specific needs or industry.
The Ford Pro Upfitter (FPU) program, formerly known as the Qualified Vehicle Modifier (QVM), establishes cooperation between Ford Pro and final-stage vehicle manufacturers. This collaboration helps ensure that aftermarket companies have quality operating systems; but also helps dealers utilizing Ford Pro Upfitters to view and track those vehicles as they progress through the process. Upfitters can apply via the Ford Pro website. 
Ford Pro
Ford Pro is also improving data integration with its upfitters to improve customer experience and efficiency by tracking inbound vehicles to their facilities. Qualified upfitters are also now integrated into the Ford Pro website, providing co-marketing opportunities and increased visibility. Ford Pro upfitting solutions simplify the upfitting experience with:
- Find an Upfitter Tool: Customers can locate and directly engage with Ford Pro-qualified upfitters in their area using an online tool.
- Upfitter Pools: Ford Pro is piloting transparent visibility to upfitter inventory, allowing customers to view readily available chassis located at upfitters, further accelerating the modification and delivery process.
- Vehicle Integration System 2.0: The Ford Pro Vehicle Integration System 2.0, available with some Ford products, digitally connects the upfit to the vehicle to reduce the need for aftermarket upfit equipment control modules, hard switches, and secondary control panels and provide a single point for vehicle signals and data.
