![Christian Heine, president, Bosch Power Tools North America (left) and Bob Hegbloom, director, Ram Truck Brand (right), name Ram the 'Official Truck of Bosch Power Tools & Accessories' during the World of Concrete trade show.](https://img.forconstructionpros.com/files/base/acbm/fcp/image/2013/02/fcp-bosch-ram_10877732.png?auto=format%2Ccompress&fit=crop&h=288&q=70&w=512)
![20cb1955](https://img.forconstructionpros.com/files/base/acbm/fcp/image/2024/05/20cb1955.png?auto=format%2Ccompress&q=70&w=250)
Robert Bosch Tool Corporation and the Ram Truck brand announced a partnership at the 39th annual World of Concrete trade show naming Ram the "Official Truck of Bosch Power Tools and Accessories."
Video: Bosch Tools and Ram Truck announce a strategic brand alliance
Bosch is launching the strategic U.S. alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.
The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.