At Trimble Dimensions 2024, held Nov. 11-13 in Las Vegas, Nevada, SANY America Inc. announced its formal entrance into the compact track loader (CTL) manufacturing scene with the launch of the SANY ST230V. The move not only expands the company’s existing product portfolio, but also propels SANY America to a new tier within the equipment market.
SANY America’s parent company, Sany Group, started in 1989 and has grown and evolved into a global brand with a presence in 140 countries around the world. Since 2006, SANY America has been investing in growth across the United States. Its 272-acre facility in Peachtree City, Georgia, employs more than 300 employees, and its expanding dealer partner network stretches from Maine to Washington.
Alongside the launch of the ST230V, Equipment Today (ET) sat down with SANY America’s Nichole Greco (NG), director of marketing, to discuss the new release, as well as the company’s current priorities and plans for future.
A standout for most operators is the ST230V's flip-down door. At this time, only two other manufacturers offer this popular feature.IRONMARKETS
ET: Let’s talk about the need for the ST230V. Why a compact track loader and why now?
NG: We have a large, global parent company behind us, SANY Group, which is No. 1 in excavators in the world. But we definitely want to have a presence in America and in Canada as well, and part of that presence is building out a full product line. The CTL is a new product line for us — we know it will be fantastic in this market, plus, we’re the value player. This the perfect machine for us, because this is the perfect place to put value.
ET: What does the ST230V launch offer end users?
NG: We always want to be honest and upfront with our customers. We want them to understand what we offer: easy-to-own, easy-to-operate machines.
We back all our machines — from our ship-to-shore cranes to regular cranes, from drill rigs to excavators, and now the CTL — with the industry’s strongest standard warranties, which means we either meet or exceed whatever best warranty is out there today.
Part of our value proposition is bringing in components by trusted brands — for instance, the ST230V features a Yanmar engine. We are offering Virnig Manufacturing attachments —15 to start — and we’re excited to have that collaboration with them, bringing equipment operators high-quality products that deliver value.
We’ve made some smart moves in design and accessibility, making everything easy to get to. The fuel tank is on the side of the machine, so it’s easy to fuel. The cab is spacious, and the AC is cranking — you’re never going to be hot in this machine. I love the door — it can be easily closed from the outside, so operators don’t have to engage it from the inside and then close it and then hop out. There’s a great backup camera and work light package, as well. End users are getting a great value and reliable OEM support from SANY America in the launch of the ST230V.
Our dealer network across the U.S. will be growing exponentially in 2025. We’re building a couple of company stores that you’ll see pop up soon, and we’re looking at expanding our sales channels and increasing brand awareness. We want end users to get to know us and know who we are, what we can deliver and where we stand in the marketplace. We’re committed to being here. We’re definitely going to be here for the long haul. We have our dealers across the country, and we’re building out that full product line and something that’s different about us compared to other OEMs.
The ST230V maximizes operator efficiency and productivity with its hydraulic quick-coupler-ready design and high-flow auxiliary hydraulics.IRONMARKETS
ET: How long was this product in development?
NG: We’ve wanted this machine, and we’ve been going down the right path for it for about three and a half years. In truth, that’s how long it takes to get it right, reviewing all considerations of what it should be. It went through all the design integration and engineering conversations and the process of selecting the right components to put into it. Following those conversations, then we get down to the nitty gritty of operational concerns: Does it have the visibility it needs? Does it have the safety features it needs? What features are we offering on our other machines that end users have come to expect? It’s a challenge to find the fit and the specs to build what we want to deliver and get it to the right price point, as well as ensuring it’s a top-of-line, reliable machine that we can easily sell without any problems. And it will be that’s exactly what it’s become, and soon, we’ll scale up production and get this into the hands of our dealers and end users.
ET: How did SANY America come to the decision to launch the ST230V?
NG: A group of people, including myself, sit on the product steering committee. Our decision to launch had to do with how many units are in the marketplace, where our dealers are located and what our dealers are asking for. We knew that there needed to be another solution out there, and SANY America, being the value player, wanted to offer contractors that solution. Lance Taylor, product manager of the CTL and skid steer at SANY America, did a fantastic job with this machine. It would have taken so much longer to get it to the finish line if he wouldn’t have been involved. He came on-board, and he’s the one that really took this to the finish line for SANY America.
ET: What kind of response are you getting from dealers?
NG: They are very excited. We brought the ST230V – this is the first machine we’ve done this for – to SANY America’s demo site at our Peachtree City facility. It’s a great place for dealers to bring their customers. It was everyone’s first chance to see the machine, and every one of the dealers and their customer said the same thing: “This is great!” They were so surprised and happy about it. We wanted it to be right before it reaches the market, so we gathered and applied their feedback, did additional testing of the machines by putting them through a lot of hardcore work with skilled operators and owners. Then we filtered through any additional adjustments and set a course for the launch.
If they could write orders right now, they definitely would. We showed it at a recent dealer meeting and their response was, “How many can I buy? When can I buy this? What is the price?” Availability will fall somewhere in the midyear 2025 timeline, and there’s more to come soon regarding pricing and the warranty. However, as the value player, we’re committed to making sure the price is favorable and we’re offering a great warranty. We know we have a great product to bring to the construction jobsite.
We’re confident about that, and dealers are confident about it too.
