Lift equipment manufacturer Custom Equipment has rebranded to AXCS Equipment and plans to continue to expand its line of lift equipment for the rental industry.
The company, which has been in business since 1981, focuses on providing service and support for customers' aerial work needs. Its product line increased when it merged with ASKO Holding, a Turkish-based entity with holdings in construction, agriculture, energy and technology, in early 2024. This new merger offered resources to expand the product line beyond scissor lifts to include telehandlers, articulated booms and vertical masts.
“With our expanded product offering, we are now able to provide everything our customers need for aerial work,” said AXCS CEO Eric Liner. “AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach.”
AXCS’ range of aerial lift equipment and telehandlers is built to combine operator safety with durability and efficiency. With an emphasis on offering support to rental customers, AXCS provides solutions for construction, drywall, electrical, HVAC, painting, facility maintenance and more. The company says it believes in building relationships through integrity and responsiveness with a true understanding of customer needs. As part of this rebranding transition, AXCS increased its staff with support-centric roles. When a customer calls, an AXCS team member will be there to pick up the phone and assist with whatever is needed, whether it be parts, technical assistance or any other inquiries.
“In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable,” Liner said. “We’re focused on giving customers an experience that is second to none in the lift industry.”
In addition to offering new products, AXCS is also working on new ways to continuously enhance its existing equipment.
